Brompton Folding Bicycles commenced sales in Australia/NZ in 2014 and quickly grew from a handful of dealers to 29 dealers to the present day with several others under negotiation. Brompton’s humble beginnings started in London in the 1970’s by Andrew Ritchie who at the time was working as a gardener. Mass production commenced in 1988 and has been a fantastic success story.
Peter Keast and his son Hayden have been the Australian Distributors for Brompton since Jan 2015 - Peter has been involved in the Bicycle Industry at a retail and import level for over 30 years.
Brompton are now working on key projects for expansion within their Canberra based warehouse (well Queanbeyan NSW really, but close enough!) They are closely looking at new markets such as Corporate & Government Business and local councils. An unnamed Government department will soon be rolling out their first Brompton Hire Fleet in conjunction with one of their dealers.
Bike Hire fleets have grown with many dealers who have successfully entered this arena such as; The Cyclery Braddon (ACT) Treadly (SA) , Pushy’s (ACT), Omafiets (NSW), Epic Cycles (QLD), Bicycle Junction (NZ) and others.
Keast says the Brompton is a unique product, can be taken on any form of transport – even in a taxi. Consumers have braced the product for this reason especially in the Capital cities. Melbourne and Sydney sales are extremely high due to inner city vehicle congestion. The First Mile, Last Mile ideology is finally catching on. Ride to a transport hub, catch a train and ride to work. The bike goes under the desk so it’s unlikely to be stolen.Brompton owners who live in apartments are now a massive part of our sales due to the unique fold, this bike can be easily stored in very small cupboards or even wall mounted. Even in a small apartment they don’t take up much space.
Brompton Australia has been assisting dealers with shop fitting and display for two years now and say they are extremely pleased with 2016- 2017 sales growth and expansion of new dealers this year. They've just welcomed Blackman Cycles with three stores (Penrith, Parramatta, Blacktown) , Captain Walkers Cycles in Fremantle, and are under negotiation with other parties. The business has just expanded its warehouse for the second time this year to accommodate growth and new stock arrival.
"There was once a time where we were the ones approaching dealers – these days we seem to get a phone calls from
interested parties and this is a nice change of scenery. We welcome enquiries from interested dealers who are looking for
an extra edge and want to sell an iconic “handmade in the UK product.”