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 (July 2, 2018– Scotts Valley, CA) – Giro, the cycling world’s design leader, today announced the launch of their new Aether MIPS helmet. Born from the desire to advance the state of head protection while delivering comfort, low weight, and extreme ventilation needed for elite-level racing, the Aether MIPS features a revolutionary approach to rotation impact energy management, MIPS Spherical. The Aether MIPS is $325/ €299/ £260 / AU $475 and is available from August 1 from authorized Giro retailers and www.giro.com.

"The demands of professional-level road cycling helmets are unique and intense: protection must be accompanied with comfort, low weight, and optimal ventilation,” said Giro Helmet Product Manager Scott Junker. “And, through the testing and validation performed in The Dome, we've long been convinced of the efficacy of MIPS to reduce rotational energy. So we invented a new integration of MIPS that allows us to improve rotational energy management while truly optimizing comfort and ventilation."

The Aether MIPS combines a revolution in rotational energy management with an airy, open design to advance head protection for cyclists. Inside the Aether a two-part dual-density Nanobead EPS foam liner helps to manage a wide range of impact energies, by rotating independently of a rider’s head and the helmet outer shell. This proprietary MIPS  Spherical technology removes any obstruction to comfort, while also boasting deep internal channeling to provide cooling airflow. Outside, a sleek 6- piece shell forms a stunning silhouette around the massive vents, which get added structural reinforcement via a shatter-proof AURA reinforcement. The final touch is a new Roc Loc 5+ Air fit system, featuring 3-way fit tuning, that allows independent and easy adjustment in seconds for the ultimate in comfort.

TECHNICAL FEATURES

• MIPS Spherical
• Progressive Layering
• AURA Reinforcing Arch
• Dual-density NanobeadEPS foam
• Eyewear docking ports
• CoolFit Anti-Microbial padding
• 250g CE medium
• 3 SuperFit sizes
• 9 colors including 3 limited editions
• AU $475

CONSTRUCTION
• Independent Nanobead EPS liners with spherical interface
• In-Mold construction with progressive layering
• Six-piece polycarbonate Hardbody
• Laser-cut logo

About Giro Sport Design: Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the Ride. From the first lightweight, high-performance helmets for cycling and snowsports, to technical apparel and riding accessories, Giro maintains a strong focus on creating products that enhance the feeling of freedom and independence that are at the core of a rider’s experience. As a leader in the design, fit and engineering of products that complement the body, Giro is the first choice of riders worldwide. www.giro.com