POC, which has received over 60 international awards for technology, innovation and design, including the prestigious Bike industry ‘Brand of the Year’ award in 2017, will be presenting all the new Cycling 19 collections at Eurobike. POC CEO, Jonas Sjögren, added “Focusing on quality and details is an incredibly important aspect of cycling apparel development. We work closely with our athletes in both mountain bike and road to perfect everything from weight, fit and function. With our Cycling apparel 2019 collections we set out to create apparel that has precise function and performance at its core, but which could equally be used in combination across POC collections, so that cyclists could use their inspiration and have the flexibility to choose their apparel based on their own needs and demands.”
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