• Beretta's Bike Studio has closed its doors.
    Beretta's Bike Studio has closed its doors.

Last month Beretta’s Bike Studio in South Geelong announced it had gone into voluntary administration, through an emotional post to Facebook.

“We are absolutely devastated to advise that Beretta’s Bike Studio is permanently closed,” the post from owners Paul and Susie Beretta said.

“Yesterday we made the biggest and most difficult decision of our lives, we placed our business into voluntary administration.

“Bicycle retail is a seriously tough gig and we needed to make a decision that was in the best interests of our suppliers, our customers and ourselves.

“There are many factors which led us to this point; a challenging economic climate, changing customer buying habits, an out of touch tax system, overhead costs and diminishing margins are only a few. We couldn’t say there was one single big thing that put the pressure on but a culmination of all the above.”

After almost a decade in the cycling business, the Beretta’s thanked their staff, suppliers and ambassadors

“We’ve made some of the most incredible friends through the shop and the bike industry, friendships that will never be forgotten,” the post said.

“There’s a lot we’ll miss, but by far the biggest thing is seeing kids get on their first bike — the huge smile and that sense of freedom they get when riding a bicycle, that’s always been a real privilege to see.”

Beretta’s Bike Studio ran from two locations, a larger location for their first eight years, followed by their final two years at smaller location. We featured the shop here in 2015 just after they made their location move.

Most of this article was previously published in the Geelong Advertiser.