• Mark Priestley is happy with trade so far since moving Lifecycle to its new location and changing the shop format.
    Mark Priestley is happy with trade so far since moving Lifecycle to its new location and changing the shop format.
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For at least 30 years one of Brisbane’s landmark bike shops was Lifecycle, located on a busy intersection just one kilometre north of the city centre.

For most of its existence Lifecycle was owned by former Kiwi Blair Stockwell who before migrating to Australia had been a member of New Zealand’s national cycling team and had won bronze medals at three consecutive Commonwealth games, amongst many other cycling successes.

More recently Blair sold Lifecycle to Mark Priestley. With the old building needing major repairs and a landlord more interested in raising the already high rent than fixing a badly leaking roof, Mark decided that it was time to relocate.

He’s taken the opportunity to not only move to a completely different suburb, but to redefine the name and nature of the business.

As the new name suggests Lifecycle Garage and Bespoke will focus upon repairs and custom bike builds.

The new shop is at 107 Gladstone Road, Highgate Hill. This is on the opposite (south) side of the Brisbane River, several kilometres from the original location.

Although at the top of a small hill, the site is on the main Brisbane River loop cycling route that sees thousands of commuter and leisure cyclists riding past its doorstep, seven days a week.

There’s far less car traffic in this lower profile site and a smaller floor area, but Mark says these factors are well compensated by the rent being one fifth of that for the old site.

Although the workshop will be the focus of his new location, there’s still room for a few display bikes and brands will include Willier and Fuji.

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