SYDNEY, Australia, November 14th 2017 – One week after announcing its Australian launch following a successful bid to be the exclusive bikeshare provider on the Gold Coast, Mobike, the world’s first and largest smart bikeshare platform, today announced its arrival in Sydney.
On a mission to deliver a better bikeshare experience to Australia, Mobike is offering free rides on all Mobikes for the rest of November, with only a $1 deposit required to sign up for the service. Mobike has partnered with Sydney Bike Tours, who have over ten years of experience in bike hire and touring operations within Sydney, to support fleet management of the easily-recognisable orange and silver bikes which are available on Sydney streets from today.
Strengthening Mobike’s local experience further, Mobike has appointed Mina Nada as General Manager of Australia. He will immediately focus on growing Mobike’s Australian team and partnerships. Born and raised in Sydney, Mina joins Mobike from Deliveroo, where he similarly launched the company’s successful operations in Australia as one of Deliveroo’s earliest hires in Asia.
Mr Nada said:
“We know that our technology and the quality of our bikes will attract many more Sydneysiders to the benefits of bikeshare, and we’re offering free rides for the month to entice people to discover Mobike for themselves. We’re hoping that just like the City of Gold Coast, Sydney will quickly recognise Mobike as the best bikeshare service available.”
“We are aware of the issues which have arisen with existing bikeshare offerings and our top priority is to demonstrate how we’re fundamentally different. Advocating the responsible and safe use of our bikes, including when parking, is critical, but we’ll go much further than that thanks to our highly experienced team on the ground, as well as our GPS-embedded smart-locks combined with our AI capabilities.”
“Mobike’s initial fleet is placed around the Green Square district. From our consultation with City of Sydney, we understand that this is an area where there are many people travelling towards the city each day, and buses and trains are often full. With Green Square set to have the highest population density in Australia, we see this as a clear pressure point on existing transport infrastructure where Mobike can add immediate value to Sydney. I’m looking forward to Sydneysiders discovering how Mobike offers reliable utility with added benefit a health kick and a positive environmental contribution.”
Each Mobike bicycle is connected to the Mobike Internet of Things (IoT) network via GPS-embedded smart lock, and a Vodafone SIM, enabling pin-point accuracy in locating a bike through the app. Mobike’s superior tracking technology enables around-the-clock visibility for the local operations team to ensure bikes are strategically located in high-use areas, and will also set off a bike alarm and alert the operations team when a bike is relocated improperly.
Vodafone’s General Manager of Business Marketing, Andrew Chanmugam, said:
“It’s great to see one of the world’s leading sustainable transport initiatives come to Sydney. Mobike has expanded globally with the support of Vodafone’s market leading, global IoT platform and we look forward to seeing that success continue in Sydney.”
James Van Rooyen, Co-Founder, Sydney Bike Tours, said:
“When you walk past a Mobike in Sydney – stop and take a quick look. These bikes are intentionally designed to provide the best ride, and to last. Mobikes operate on a shaft drive rather than a chain to ensure they don’t break down, and unlike any other share bikes in Australia, they use a high-quality disk and drum brake to increase the safety of your ride. We’ve partnered with Mobike to support their Sydney operation because we firmly believe in the benefits of bikeshare and that Mobike has the best solution available.”
Mobike is also a pioneer in using GPS technology to leverage real-time trip and city data to better serve users and cities. The company uses data analytics not only to allocate their fleet intelligently across the city in dynamic response to traffic, weather and other variables that influence demand – but also to support city planners, local businesses and authorities in a variety of smart urban planning projects.
Mobike’s operations are founded on being responsible, sustainable, and innovative. The company works closely with local partners to create a tailored model for each market, providing an outstanding experience for users.
Mina Nada concluded:
“This is just the beginning for us in Australia. For us to succeed it’s critical that we deliver a valuable experience to Sydneysiders, but that we also collaborate closely with local councils to ensure this is done properly. Our close partnership with the City of Gold Coast will deliver preferred parking zones for our bikes, which will supplement standard, responsible parking options. We welcome all opportunities to work with other Australian councils in such a collaborative fashion to provide a positive and enriching bikeshare offer to more communities.”
Mobike launched in April 2016 and has since deployed across China, Singapore, Italy, Japan, the United Kingdom, and United States. Over 190 cities now host Mobike’s smart bikeshare service where the company operates more than 7 million smart bikes in total, providing over 30 million rides every day. Mobike’s strategic investors include Sequoia Capital, Tencent, Foxconn, Bertelsmann, Temasek, Warburg Pincus and TPG private equity, amongst others. The company has also established global partnerships with leading companies including Microsoft, Vodafone, Ericsson, Qualcomm, and Dow Chemical.
HOW MOBIKE WORKS
Mobike is a re-imagination and delivery of the ultimate urban bicycle with innovations such as the chainless shaft transmission, non-puncture airless tires, a lightweight aluminum anti-rust frame, an enhanced and durable disk-brakes and an auto-inspired five-spoke wheel. These functional design elements result in a maintenance-free bike, with each Mobike’s lifespan estimated at 4 years of fix-free cycling. Each bicycle is connected to the Mobike IoT network via GPS-embedded smart lock; forming one of the largest IoT networks on the globe.
To use the service, users simply need to download the Mobike app, register, and scan the QR code on the bike. With Mobike’s proprietary smart-lock technology, scanning the QR code instantly unlocks the bike and allows the user to ride it away. To complete their ride, users need only to park the bike at any responsible bike parking area near to their destination and manually close the lock on the bike.
The Mobike mobile app is now available for download at the Android store and Apple app store.
Mobike is the world’s first and largest smart bike-sharing company. Its mission is to bring more bikes to more cities, using its innovative technology to make cycling the most convenient and environmentally-friendly transport choice for urban residents. Using specially designed bikes equipped with GPS and proprietary smart-lock technology, Mobike enables users of its smartphone app to find a bike near them, reserve and unlock it, all using their smartphones. The company officially launched its service in Shanghai in April 2016, and in just over a year, has since expanded the service to over 190 cities globally.
By making urban cycling more accessible, popular, and smart, Mobike is delivering scaled sustainable mobility solutions for people and cities around the world. By mid-2017, Mobike users had collectively cycled over 5.6 billion kilometers, equivalent to reducing CO2 emissions by more than 1.26 million tons, or taking 350,000 cars off the road for a year, based on calculations by WWF China regarding of Mobike’s first year of operations. In June 2017, Mobike received the WWF’s “Climate Solver Sustainable Urban Mobility Special Award” in recognition of the impact its innovative technology and promotion of sustainable transport.