• Reid Cycles Melbourne
    Reid Cycles Melbourne

James Reid, owner and founder of Reid has appointed Rob Akam as the Managing Director of Reid Cycles UK Ltd, which handles all international operations and their sourcing division.

Rob Akam joined Reid Cycles in Australia in March 2012, where he quickly became National Sales Manager, then General Manger in the company’s biggest growth period. He made the brand a house hold name in Australia, more than tripling revenues in two years.

In May 2014 he moved back to the UK to turn this consumer direct Australian brand into a global brand to be sold through IBDs around the world. Now, three years later, Reid bikes can be found in over 500 retailers in 17 countries.

With the UK based business now acting independently from the Australian business it has come time to appoint a Managing Director. James Reid said of the appointment, “I first met Rob in March 2012, when he started working for Reid in Australia with me. Within just 18 months, mainly working as National Sales Manager, I promoted him to General Manager based on his excellent results and leadership skills.

“I am so proud to see our brand that I love and have worked tirelessly on for close to 10 years in so many retailers and in so many countries. This could not have happened without the passionate team Rob has built in the UK, and also the hard work, dedication and investment in the brand that our distributors have all given.”

Rob Akam said “I’m honoured to have been appointed Managing Director of Reid Cycles UK Ltd. I’m immensely proud of what has been achieved so far on the international platform, and must thank our passionate staff for helping us get to where we are right now. But we are still growing, taking on new distributors, and working to improve our processes and supply chain along the way. We’ve got a great team in the UK, and are better resourced than ever before. We must capitalise on this to ensure we offer our distributors and their retailers exceptional service and a diverse and quality product offering. We’re making a few changes operationally at present to ensure that we are in the best shape possible for continued steady growth.”

Meanwhile in Australia Reid Cycles have closed their Sydney and Brisbane stores.

According to Reid Cycles Sydney website they had an end of lease sale with the final day of trade being 15th April.

Meanwhile their Brisbane store’s final day of trading was Sunday 14th May. Once again they advertised a big end of lease sale with up to $100 off bikes and up to 80% off parts and accessories.

In terms of remaining physical stores, Reid has their original North Melbourne location plus a store in the city centre of Adelaide.