(Long​ ​Beach,​ ​CA,​ ​21​ ​November​ ​2017)​ ​--​ ​Zwift, the global online fitness platform for cyclists, announced their first worldwide retailer initiative designed to develop the indoor cycling category and support the sales of the hard goods associated with it. 

Dubbed “ZED” for Zwift Experience Dealer, this program aims to help close sales on trainers, both smart and traditional, sensors, exercise mats, water bottles, and other gear vital to indoor training.

ZED program participants can purchase Zwift membership cards as an incentive to create retail bundles for customers so that their entry into the indoor cycling category can be as seamless as possible. Retailers have an option of purchasing cards containing either three month or twelve month subscriptions and can purchase them wholesale direct from CycleOps and Wahoo, as well as through Hawley (USA), Cycles Lambert (Canada), and Madison (UK) with more dealers to come.

“One of the biggest barriers in indoor cycling is figuring out the gear needed to get started and how much or little a trainer setup can cost,” says Mike McCarthy, VP of Business Development at Zwift. “By bundling hard goods with software like Zwift, retailers can create a compelling, easy to understand package that will get customers into a new category, riding their bikes
more often, and increasing demand from their local bike shop.”

Registered Zwift Experience Dealers are eligible to receive in-store marketing collateral and promotional materials outlining the fitness benefits of indoor cycling and Zwift.

If a bike shop is interested in becoming part of the ZED network, applications are available at A current directory of ZED dealers can be found at

About​ ​Zwift
Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts that also happen to be experienced software and video game developers. Combining that passion and deep understanding of the fitness world, Zwift is the first company to use massive multiplayer gaming technology to bring the outdoor experience indoors. Athletes from around the globe can train and compete with each other in rich, 3D-generated worlds simply by connecting their existing devices & hardware (e.g. cycle trainers, power meters, treadmills heart rate monitors, etc) wirelessly via open industry standard ANT+ and BLE. From friendly competition, to racing & structured training programs, Zwift is building a community of like-minded athletes united in the pursuit of a better social fitness experience.