Industry veteran Craig Kilpatrick who had many years with Apollo Bicycles and some recent stints in bicycle retailing has joined Go-Easy Australia.
“Go-Easy Australia has been going for seven years,” Craig revealed. “We have about 15 staff so we’re not a small company and have grown very quickly. We’re based in Ravenhall in the western suburbs of Melbourne.
“Our warehouse, office and product development is all in Melbourne. We sell things like Skitz electric scooters. They’re quite big in their marketplace. We actually sell them worldwide. There’s four models so far and we’re developing more right now. All of that is done in house.
“We also things like quad bikes, motor bikes, dune buggies… more fuel oriented products that we sell into motorcycle shops throughout Australia and the world. We have agents in Europe and other places.”
Craig said that his latest career move is something he’s been contemplating for quite some time.
He continued, “Our Managing Director is Mark Tawaf. I’ve been talking to Mark for a couple of years on and off. In March he put a business plan to me of what he wants to do, not only in bicycles but with the company as a whole. It was probably the best presentations I’ve seen and I’ve seen a lot over the years, so it got me over the line to join him.
“We’re about to take on a second warehouse, because what we’re going to do over the next year or two, which is why they hired me, is to grow the wholesale bicycle division.
“We’re going to take on some major bike brands. We’re already in a lot of bicycle stores, but we’re just selling them scooters and we want to become more important to them by bringing on brands that will be relevant to the Australian market.
“We’ve just secured the Australian rights to Stolen BMX. Stolen was founded in California in 2003 and is now one of the world’s top 10 BMX brands. It has been done here by Bikecorp.
“We’ll have stock from early October. We’re very excited to have that brand on board because there’s about 15 to 20 models that we’ll be doing in the BMX range from entry level to high end.
“It is very competitive, but we see there’s a niche there to get BMX into our dealers. Mark is pretty big into ‘old school’ BMX which is huge at the moment. He already imports Comp 2 tyres, Tange headsets, Dia Compe brakes and we sell these to bicycle dealers.
“We’ve also picked up the Oxford range of parts and accessories. They’re based in Oxfordshire in the UK and have over 100 partners worldwide and employ about 115 people in their UK office alone. They’re into more generic P&A. Things like baskets, pumps, bags, seat posts. There’s a couple doing that entry level product really well in the Australian market but we feel that we have an opportunity to get into stores. It’s all header carded the same. They do over 2,000 sku’s.
“GPI gave up Oxford when they merged with Apollo, who already had Ravx. So Oxford were looking for someone in Australia.
“We’ve also picked up VDO cycle computers. They’ve been in the cycle computer market since 1999 but their instruments for automotive and other markets have been around a lot longer than that. They sell into over 50 countries worldwide.
“We’ve got some other things on the go where we haven’t signed contracts yet, but we’ll be able to announce them as time goes on.”
Clearly Craig has hit the ground running in his new workplace. For any enquiries contact Craig on 0426 234 179 or firstname.lastname@example.org