SRAM is proud to announce the hiring of its second Chief Operating Officer in the company’s 30-year history, Ken Lousberg.

Lousberg, 50, hails from Colorado, graduated from Colorado State with a degree in Mechanical Engineering, and received his MBA from the University of Colorado. He is an avid mountain biker and most recently resided in Zurich, Switzerland. He is relocating with his wife and three sons to the Chicago area and will be based out of SRAM’s global headquarters in the West Loop.

“This was probably the easiest career decision I’ve ever made,” Lousberg said. “SRAM’s culture is very special, it’s something I will be proud to be a part of, and these are people that I am truly looking forward to working with.”

Lousberg has served in numerous senior executive roles and has extensive global, hands-on experience in business leadership, team building, execution strategy, and lean principles. In 1997 he was hired by Genie Industries, a leading aerial work platform company, and helped drive dramatic sales growth, improve distribution, and implement the Toyota Production System. Following Genie’s purchase by Terex, Lousberg served as Vice President of the European Crane Division, and in 2010 was promoted to President of Terex China, which represented over $550 million in sales and more than 2,000 employees. Most recently Lousberg served as the President of Terex Cranes, Utilities and China, which represented over $2 billion in revenue and more than 5,000 employees.

“We were looking for a leader who had managed an organization of the size and complexity that we are targeting, was a very strong cultural fit, and could understand the technical nature of our components and our manufacturing processes. Ken is perfectly suited to address all of these requirements and we’re truly excited to have him on board,” said SRAM President Stan Day.

Lousberg will start August 8.

About SRAM:

SRAM® is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987, with the invention of its first product, Grip Shift®. Throughout its 30-year history, SRAM has focused on its product development innovation expertise in all bicycling disciplines. SRAM has also acquired some of bicycling’s most exciting brands. With 3,500-plus employees, offices and manufacturing in 15 countries, SRAM and its brands RockShox®, Truvativ®, Zipp® and Quarq® is the second largest manufacturer of bike parts in the world.

For more information please contact:

David Evans

0400 800 899


Rob Eva

0414 322 676

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