Lusty Industries has released the following statement regarding distribution of Maxxis tyres.

Newcastle, NSW Australia January 30th, 2018 

Lusty Industries & Distributors are absolutely stoked to announce they are the newly appointed distributor of world leading bicycle tyre brand Maxxis.
Maxxis needs no introduction into the world of bicycle. It is one of the world’s most revered brands and is synonymous as being the global leader in bicycle tyre innovation with the world’s best athletes and teams using Maxxis in competition whilst continuing to create products that exceed cutting edge design and performance. Maxxis products lead technical advances in Bicycle, Motorcycle and automotive racing.

“Lusty Industries has an unrivaled track record in successful marketing and brand representation in the Australian Bicycle market for premium mountain bike products and I see Maxxis as an amazing premium partner that aligns perfectly on the same company values, all of my team are really excited to be able to represent Maxxis in Australia.”

“Using the experience from our motivated and youthful team plus the considerable resources at our disposal the simple objective is to tell the Maxxis brand story through support, marketing and education. I have looked to Maxxis as the global leader of bicycle tyres since founding Lusty Industries with admiration and influence, to be able to offer this brand to Australian Consumers is a very humbling and proud moment for me personally. Maxxis and Lusty Industries have a long term
strategy for building the brand across all bicycle segments, Maxxis has such a great heritage and dedication to excellence and amazing future and this is all seen through their continued investment and innovation. Most importantly with everything we do at Lusty Industries is to have a bunch of fun with our amazing team of staff, athletes and ambassadors. Our Lusty Maxxis Mountain Bike team has been supported by KWT for the last few years and we are excited to be working in
conjunction with KWT under Maxxis moving forward” said Lusty Industries Managing Director, Johnny McLean.

“We truly feel that it is best for Maxxis to work with the most suitable distributor that has already successfully grown quite some premium brands, which is almost non-existent. The new distributor is also considered the best marketing distributor by numerous dealers and bike shops in Australia.

It is also the distributor with the amazing bicycle culture and team that we have hardly seen in other companies. Said, Ryan Huang Global Sales for Maxxis.

The Maxxis Tyre bicycle range will be available from Lusty Industries starting May, 2018. Please contact your local dealer for all of your Maxxis needs.

About Maxxis
At MAXXIS we strive to provide the highest quality products and customer service with the goal of creating lifelong Maxxis customers. Anchored by a strong commitment to our values, we form close partnerships with our stakeholders, and together we work to consistently exceed our customers’ expectations. For more information on the entire Maxxis product line, visit us at

About Lusty Industries
Lusty Industries is a progressive, passionate and driven Marketing and Distribution Company that services and supports both the bicycle and motorcycle industries. Based in Newcastle, Australia the products we sell are available from over 1000 dealers Australia wide and the entire product range can be found at