After the closure of the Oceania Bicycles business (which was owned by Super Retail Group), Craig McGregor, General Manager for Oceania Bicycles, has decided to start a fresh business of his own, carrying on distributing many of the brands that Oceania Bicycles distributed.

For Craig, who has spent the past 25 years in the Bicycle Industry in both wholesale and retail, the decision to carry on with the brands was  an obvious one.

McGregor's ongoing relationship with Advanced Sports Enterprises (ASE) — owner of international bike brands Fuji, SE, Breezer, Kestrel,  and their expression of interest on Tuesday this week to continue the relationship the decision was clear.

Aside from the above brands Oceania Cycle Sport will also be carrying Bryton GPS, Clarks and Sonar Bikes.

The name Oceania Cycle Sport was deliberately chosen to create a connection with the current Oceania Bicycles existing customers.

Additionally some of the existing representative base has also been retained, with Stephen Boyley in SA/NT, Steve Clothier in QLD/Nth NSW and Greg Lawrence in WA. Oceania Cycle Sport has also been able to retain all Assets of the Oceania Bicycles business including the ERP system and B2B website which will be relaunched later this month.

The new Oceania Cycle Sport is currently being fitted out and hopes to be and trading by the end of the month. (The new facility is located very close by to the previous business, only around the corner approximately 100m away)

Shipments of new model bikes are being finalised in Asia now and should be arriving in early November. Aside from new model bikes coming into stock all remaining stock has also been acquired so orders can be filled was the business is operational.

Additional to the wholesale side of the business there will be a small retail store front to the premises which will allow for direct feedback from consumers for better ranging, development of point of sale material and a training base where dealers are invited to come in to learn more about the products.

Oceania Cycle Sport also currently has fulltime, part time and casual positions available in both sales and mechanics. We are also seeking a NSW agent to represent the brands. If you are interested in applying please forward your details to

Any sales enquiries please direct emails to   

Oceania Cycle Sport Pty Ltd

3/550 South Gippsland Hwy

Lynbrook, Vic, 3975





ABN 44 620 595 244