As of July 1st Shimano Australia Cycling will commence distribution of Lazer Helmets.
The current distributor, Bike Sportz, will continue selling a limited range of Lazer helmets until September 30 at which time Bike Sportz Imports will cease to sell Lazer Helmets.
Shimano Australia Cycling will add the Lazer Helmet and Eyewear products to its group of cycling brands that includes PEARL iZUMi, PRO Bikgear and Bikefitting.com.
Lazer bicycle helmets will be available to order as of Monday 2nd July via the Shimano Dealer B2B ‘Webshop’ and via Shimano sales representatives.
Prior to the commencement of distribution, Shimano representatives will be updating retailers with pricing, promotional and program opportunities that are aligned with Shimano Australia’s other existing sales strategies and partnerships.
Shimano Australia will also commence the support of products for all warranty and crash replacement service from July 1.
Lazer Sport and Shimano would like to acknowledge and thank Bike Sportz for their strong support, service and efforts to grow the Lazer brand and sales over the last 15 years.
Sean van Waes, Managing Director Lazer.
“We’d like to thank David, the Bike Sportz team and all their customers for their strong commitment to our brand over the years which has accumulated in Lazer being the number 1 brand in Australia. We have become partners and most of us friends. Since Shimano Europe bought Lazer in 2016, it is a natural progression that we align our distribution base to that of Shimano, bringing more synergy to the Shimano family of brands. With the extensive support that Shimano Australia has to offer their retail partners, we have a long term vision that will enable us to build further on our historical success.”
Matt Bazzano, Managing Director Shimano Australia Cycling.
“Lazer presents an opportunity for Shimano Australia Cycling to offer high quality performance and casual cycling helmets and eyewear to our Australian bicycle dealer network. The Shimano Australia team is very excited to now introduce Lazer helmets into the Shimano family and brand portfolio. Lazer presents us the opportunity to offer a complete ‘head to toe’ product solution to our Australian customers and work together to grow and mutually benefit from sales in this category.”
About Lazer Sport
Lazer Sport, founded in 1919 and based in Antwerp, Belgium, is the world's oldest helmet company; designing, manufacturing and marketing its protective headwear and eyewear products for cycling and leisure sports in more than 50 countries over five continents. More information at www.lazersport.com
About Shimano Australia: Shimano Australia Cycling, a member of global Team Shimano, along with its world-renowned subsidiaries, offers consumers outstanding sport-related products and apparel. On August 21st 2016, Shimano Europe finalised the acquisition of Lazer Sport NV.