• Cycle Sport New Zealand is based in the North Island city of Wanganui, about 200 kilometres north of the capital Wellington.
    Cycle Sport New Zealand is based in the North Island city of Wanganui, about 200 kilometres north of the capital Wellington.
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Trek’s office in Canberra is about to get a little busier with the announcement that New Zealand dealers will be managed from there starting 1st July 2016.

For the past 23 years until now, Trek has been distributed by the independent local wholesaler, Cycle Sport New Zealand which is founded and owned by well-known former national cycling coach of New Zealand, Ron Cheatley.

In a press release, Trek said, “By going dealer direct in New Zealand, Trek will be able to make full use of their global infrastructure and give our New Zealand customers access to a wide range of value added services, as well as a full line of best in class products.

“Trek New Zealand will be under the regional guidance of Philip McGlade, the Asia Pacific

Director. Philip brings 15 years of experience in managing Trek’s businesses in Japan, China,

South Korea and Australia.

“Jason Pye, Trek Australia General Manager, will be responsible for the local guidance of the New Zealand business and will eventually setup a Trek office in Hamilton to service this market. Trek will have Territory and Retail Managers on both the North and South Island to ensure that our retailers and customers are well looked after.

“Trek have partnered with a local warehouse and logistics company called Mainfreight that will look after all of our logistics needs. The Mainfreight warehouse is based in Auckland.”

Meanwhile, a letter recently sent to all New Zealand based Trek dealers gives some more details of the transition.

Currently Kerry Bartle, a native New Zealander who spent many years living and working in the Australian bicycle industry is Outside Sales Rep for the North Island, with Ryan Walsch as internal customer service rep and Andrew Stapleton as customer service manager.

Kerry will be moving back from Australia to New Zealand to take up this position in July.

Trek say they will also be hiring Bevan Cheatley as retail development manager for NZ and Lester Perry in retail and marketing. Both employees will be based in New Zealand.

Meanwhile Ron Cheatley was philosophical about the change. “We always knew that this would happen eventually,” he said. “We were the longest serving Trek distributor globally - 23 years.

“We’ve had a fantastic association with Trek over those years. We grew the brand in New Zealand from the ground up and had an enjoyable time doing it.

“Trek are rolling out subsidiaries globally and with their muscle, buying power and inventory I expect them to be able to do more with the brand than we can and take it all the way to number one here.”

Ron has been a successful businessman not just selling Trek, but with more than a dozen other bicycle agencies including Vittoria, Enervit, Sidi, Etixx, CycleOps, Pedros and others.

He also used to run an engineering business in parallel to his bicycle operations.

“I’ll be continuing with all the other agencies we have and we also have Velo Ronny’s Bicycle Store which has been very successful.

“My oldest son Bevan will be one of the key players in Trek going forward. My youngest son Dayle is head coach of New Zealand Cycling.”