Vista Sport is pleased to reinforce its long-term partnership with Sheppard Cycles Australia (SCA) with a renewed long-term distribution agreement, and the launch of its new 2018 range of Giro products including helmets, footwear, soft goods and apparel. Sheppard Cycles Australia unveiled Giro’s complete 2018 product line at two exclusive Giro product launches last week.
The first in Perth at Sheppard Cycles first My Ride store in Cannington and the second event in Melbourne at Monash University’s Wind Tunnel.
With more than 70 retailers invited to attend these two exclusive product launches for Giro this year. The presentation of the exciting new product innovations first hand was presented by Giro’s International Senior Brand Manager – Eric Richter, along with the Director of Sales APAC – Joe Wheadon and Senior Director at Giro – Rob Wesson.
“We are very excited to extend our partnership with Sheppard Cycles and are very pleased with their performance and growth of our Giro and Blackburn brands. The Asia Pacific region is extremely important to our growth plans for our brands, and we look forward to working with Sheppard Cycles distributing Giro and Blackburn in this region,” said Joe Wheadon, Giro’s Director of Sales APAC. “We are very well positioned in this region, and showcasing our new product range with such a unique format will no doubt deliver on further growth in Australia. Sheppard Cycles has a proven track record when it comes to servicing the needs of the Australian bicycle market and we’re looking forward to building on the growth and success we’ve achieved together.”
Sheppard Cycles Australia Managing Director, Steve Paraskevas commented, “We really appreciate the on-going support and partnership the team from Vista Sports have given us over the last 15 years plus, and we are very excited to be launching a great new range of product to our Australian retailers. The team at Vista Sports has been at the forefront of advancements in technology and design across their product portfolio, and Sheppard Cycles has been able to combine this with its strong distribution and marketing services to provide the retailers with great product and brands. We look forward to enhancing
our long-standing partnership with Vista Sports and our retailers.'

About Sheppard Cycles Australia: Sheppard Cycles remains the largest wholesaler of bikes and P&A in the Australian and New Zealand markets, holding the number one position in the bicycle industry in terms of sales and revenue.

About Giro Sport Design: Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the Ride. From the first lightweight, high-performance helmets for cycling and snowsports, to apparel that reimagines what sportswear can be, Giro maintains a strong focus on creating products that enhance the feeling of freedom and independence that are at the core of a rider1s experience. As a leader in the design, fit and engineering of products that complement the body, Giro is the first choice of riders worldwide.