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Selle Royal comprises iconic brands including Crankbrothers, fi’zi:k, Brooks, and Selle Royal.

Bouwmeister will work alongside Jason Schiers, Head of R&D (one of the founders of Enve) to push the development of innovation across the group.

 "To continue to push design boundaries and product innovation with Jason and the SR56 team means the sky is the limit. Jason and I bring unique perspectives with carbon technology and wheel design, making us the perfect balance to push each other. The Selle Royal Group strongly believes in innovation and design which you can see with their amazing SR56 R&D facility in Utah. I'm excited to be part of that vision and work on the exciting new projects we have planned for Crankbrothers and their other great brands,” said Bouwmeester.

 “I’m excited to have Mello join our team. He brings out-of-the-box thinking that will help us push the boundaries of carbon technology and will contribute greatly to some new projects we have in the works,” explained Schiers.

“Mello’s intricate knowledge of carbon layups, along with Jason’s experience and expertise as the founder of ENVE Composites, is a huge boost to our brand. We can’t wait to see what ideas they bring to the table,” added Gaspare Licata, Crankbrothers CEO.