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Yes, they’re being deadly serious. As the company rep on the booth earnestly explained to me, ‘This bike lets you do both styles of riding without having to change bikes.’ -
MJ Cycle were putting the final touches on King Kong’s seat post. -
This brilliant invention has been seen on a small back corner booth for a few years now. Why spend all that money on cheap batteries that last a thousand hours when you can just pedal a little harder and let this wind turbine generator power your lights instead? -
A graphic artist has done a creative photo shop job morphing the model’s hair into cables, but they must have run out of budget before they could pay a copywriter who speaks English. Aren’t ‘soft’ and ‘hard’ opposites?
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No this is not the Shimano booth, but that other global household name, Zele. Compare the font and style to that used for Shimano’s Alfine products. The coincidence is remarkable…
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Uncle Sam has taken on a somewhat more sinister demeanour. Surprisingly, I did not notice a line-up of hopeful distributors at this booth.
