Import Stats

This financial year will now almost certainly not exceed the previous financial year record set in 2012/13 after a slow month in May.

Since July last year, Bicycle Industries Australia (BIA) has been reporting on Australian Customs data that includes how many e-bikes have been imported into Australia.

Bicycle Imports for the month of April 2015 were significantly higher than for any April of the previous five years.

After a record run from September to December last year, for the first three months of 2015 bicycle imports into Australia are now fluctuating around more average levels.

Bicycle imports current financial year have got off to a solid start, without breaking any records. In September 55,807 children’s bikes and 115,071 adult bicycles were imported for a total of 170,878, which is just over 10,000 units higher than the same month last year’s total of 160,271.

After 2013/14 finishing up as being the third highest financial year on record for bicycle imports, 2014/15 has started quietly.

More bicycles were imported this June than in any of the previous four months of June, making for a strong finish to the 2013/14 financial year.

A total of 48,816 bicycles were imported during April 2014, down from 55,178 last year. April is traditionally the lowest month of the year for imports, being just before the first new model year bikes start landing in May.

Bicycle imports for the month of March 2014 were up very slightly on the same month last year. A total of 47,212 bicycles were imported, comprising 12,026 children’s bicycles and 35,186 adult bicycles.

Bicycle import numbers for the first two months of 2014 were down slightly on last year, but still quite strong for the financial year to date, when considering that last financial year saw a record number of 1,416,413 bicycles imported into Australia.

Bicycle imports into Australia for the December quarter were strong, both in terms of units and dollar value.

How many customers walk into your shop each day? What are your busiest days and times of day? How long do they stay? How many of them are repeat customers and how often do they visit? What is your percentage conversion rate from store visitor to purchaser?

After a record financial year in 2012-13, all three months at the start of 2013-14 have been down slightly compared their respective months last year.

The June 2013 data is just in to complete the picture for the 2012/13 financial year. As expected from the trend of previous months, 2012/13 has set a new record of 1,416,413 bicycles imported into Australia.

May was another very strong month for bicycle imports into Australia. 63,782 children’s bicycles and 84,724 adult bicycles were imported during May.

Following a near record 2012, as you can read more about in our February issue of Bicycling Trade, bicycle imports are off to a strong start in 2013.