Press Release:

fi'zi:k, the Italian manufacturer of premium saddles, cycling shoes, bar tapes, components and accessories, is pleased to announce a new distributor for the Australian market.

After years of a good relationship fi’zi:k and Monza Imports have mutually agreed to pursue different strategies in the Australian Market.

Effective immediately Advance Traders will distribute the fi’zi:k range of SADDLES, SHOES, BAR TAPES, COMPONENTS and ACCESSORIES and commence supporting all market enquiries. fi’zi:k product (bar tape) will be available to order from Advance Traders 2nd July 2018.

The new distribution partnership is motivated by the highly dynamic and increasingly competitive market. Advance Traders is Australia’s fastest growing bicycle distribution company, with a passion for cycling and a focus on customer satisfaction. fi'zi:k is convinced that the new distribution partnership will provide the best support to its network of dealers and the best service for its consumers.

Advance Traders’ Product Manager, Rob Hurley comments “We are extremely excited and pleased to be bringing fi’zi:k to the Australian market. The quality and performance of fi’zi:k product with its Italian styling has made the decision to bring the brand on board an extremely easy one. We see it as a great fit that only strengthens Advance Traders portfolio of market leading international brands”.

“The team at Advance Traders is made up of people who are passionate, expert and deeply engaged in the cycling market”, said Matteo Bragagnolo, fi’zi:k Sales Area Manager. “We are confident that Advance Traders’ professionalism and approach to the market will bring fi’zi:k to a leading position in Australia over the next years.”

For more information please contact: Robert Hurley – Advance Traders Parts & Accessories Manager Email: Phone: 0421 768 190


fi'zi:k is the phonetic spelling of the word physique, referring to the form or state of the human body. Often associated with general fitness and athletics, the word is also used in many contexts to illustrate physical strength and health. fi’zi:k means passion, design, technology research, innovation and made in Italy. fi’zi:k products are the perfect connection between human body and the machine, the bike.