Expanding its unique and stylish bicycle clothing targeted at the growth of its independent bike dealer channel, Club Ride Apparel today announced its partnership with Vivelo ltd, a respected distributor in Queensland Australia.
This partnership enables Club Ride specialty retail accounts in Australia to have immediate access to Club Ride Apparel products in order to serve their customers efficiently. Vivelo will carry a large seasonally relevant assortment of Club Ride products beginning July 2018.
“Vivelo is an established bike accessory and component distributor that will foster and grow our independent retailer business in this part of the world,” said Mike Herlinger, CEO of Club Ride Apparel. “This relationship not only enables our dealers to better manage their inventory, but also establishes a new level of brand marketing and product availability.”
“I see Club Ride as both the pioneer and leader in the Performance Lifestyle bicycle clothing category,” said Dave Stallan, President of Vivelo “This partnership fills a growing and needed clothing category in our role as a distributor for the network of independent bike shops that we service. In addition, this relationship provides Club Ride’s current Australian retailers will have
the ability to quickly order a broader range of SKUs, to maintain a strong brand presence in their stores.”
"This is an exciting time in bike and we feel the global shift to riding in more comfortable stylish gear is more popular than ever. We see all ages of cyclists from the Enduro world to commuters sporting our Alpine-Hawaiian print tops looking good and smiling ear to ear. The Club Ride brand DNA has always been, and continues to be, the Original Casual Performance Bike Apparel company.” Says Herlinger.

Club Ride Apparel, based in the mountains of Sun Valley, Idaho is in their 10 th year of designing men’s and women’s performance gear for the Ride and Everything After. More information about Club Ride can be found at

About Vivelo:
Vivelo started from a passion for the bike and the bike culture. This passion pushes us daily to find relevant, new and exciting brands for our IBD partners and also drives our individual personal service we offer to every partner. This passion pushes us to help grow the cycling community by supporting and participating in regional events. Vivelo began in 2015 importing
hardgoods into Australia and New Zealand. In 2017 we began importing accessories and soft- goods we love and felt offer a newness and excitement at the retail level. Based in Queensland, we are strategically located to both population centers in Australia and easy travel to New Zealand.
For more information about Club Ride Australia or our other offerings please contact Dave Stallan at